Salem State University notified accepted students of its class of 2024 with this unique “push out” accordion-fold self-mailer. With a flat size of just over 32 inches x 7 inches, this piece unfolds to a truly impressive length. Printed on one side are the words “#SSU GOT IN!” with the other side featuring a bird’s eye view of the SSU campus. The bold format of this piece invites recipients to announce their big news on social media, a perfect way to get prospective students excited about attending the university.
